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Readership


Viewpoint is mailed to over 2,200 readers at more than 1,000 property/casualty companies. Our readers represent a wide range of organizations and functions, but the publication focuses on strategic and operational concerns of three principal segments--

  • Senior executives of regional property/casualty carriers
  • Inland marine staff in companies of all sizes
  • Agricultural insurance staff in companies of all sizes

More than half of our readers are senior executives (CEOs, executive vice presidents, senior vice presidents, and general managers) ...key decision makers.

There are also hundreds of staff specialists working in actuarial analysis, compliance, filings, product development, underwriting and other functions.

Viewpoint is distributed free of charge to over 2,200 readers.

Who they are:
Senior executives of primary insurance companies (presidents/CEOs, executive vice presidents, senior vice presidents, general managers) 990
Department vice presidents of primary insurers 340
Managers and directors of specific functions 300
Other insurance company staff (primarily specialists in
actuarial, filings, product development, and underwriting)
295
Others in the property/casualty industry(primarily reinsurers, trainers, vendors, and media) 275
Where you find them:
AAIS member insurance companies 1160
Non-AAIS companies (primarily regional carriers) 740
Reinsurers 50
Insurance software vendors 65
Property & Casualty trade associations 65
Agent associations 60
Industry trainers (including agent education directors) 45
Insurance trade press 15

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